The Expanded Life Podcast

Everyone thinks scaling is just up and to the right. Hit $100k, then $200k, then $500k. Clean. Linear. Easy.
But here's the truth: we hit $100k and thought we'd figured it out. Then we spent the next two years dealing with team turnover, doctors leaving, and systems that only worked when we were constantly reinforcing them.
In this episode, Danielle and Kyle get brutally honest about what's actually happening behind the scenes. Why growing a specialized prenatal and pediatric clinic is harder than a general practice. What broke after $100k. And what they're doing to finally fix it.
This is the episode about the messy middle that nobody talks about.
In this episode, you'll discover:
Why the magic you had at $100k doesn't scale
The specialized niche problem (and why hiring prenatal/pediatric chiropractors is nearly impossible)
Why your systems only work when you're constantly reinforcing them
What actually breaks when you try to scale across multiple locations
Why team performance drops when the founder isn't in the office
How quality becomes inconsistent (and what that does to your reputation)
The tiny talent pool problem for specialized clinics
The 6 things we're doing to fix it (expanding our niche, building accountability, creating a leadership layer)
Why Danielle is now managing team and refining systems instead of seeing patients
The hard truth: magic doesn't scale, systems do
Here's what we cover:
Danielle shares the journey from $25k stuck and at capacity to $100k with the magic. Then what broke: doctors leaving, the team not performing without her there, the near-impossible task of backfilling a specialized niche across three locations, and systems that only worked with constant reinforcement.
Kyle breaks down why specialized niches are harder to staff, the tiny talent pool for prenatal and pediatric specialists, and why their systems weren't actually systems at all.
Then they walk through exactly what they're doing to fix it: expanding their niche with shockwave and medical services (nutrients, IVs, peptides), building accountability into systems, creating a leadership layer, and Danielle stepping fully into the CEO role managing team and refining systems instead of seeing patients.
Do this one thing today:
Audit your systems. Are they actually systems or do they only work when you're constantly reinforcing them? If they break the second you turn your back, they're not systems.
Links and resources mentioned:
Book a Free Marketing Audit with Kyle: https://calendly.com/kyle-theexpandedcollective/30min Follow The Expanded Collective on Instagram: @theexpandedcollective

Part two of the unfiltered business coaching session every clinic owner needs to hear.
If you're stuck at $30k-$60k/month and can't break through, this episode covers pricing strategy, delegation, CEO time, and why it takes way more volume than you realize to hit your goals.
Kyle finishes the remaining hard truths about clinic growth. No fluff. No apologies. Just what actually works.
In this episode, you'll discover:
The conversion rate test that proves your prices are too low
Why you don't have to be a clinician forever and that doesn't make you a bad doctor
How to parlay your clinical skills into any future venture you want to build
Why going to bed earlier is the most underrated productivity hack for entrepreneurs
Why you should never take advice from people who aren't where you want to be
How to stop letting difficult patients rule your business decisions
Why you need to stop "shoulding" all over yourself
How to break big projects into bite-sized chunks you can implement faster
Why owning a business is hard but so is working for someone else
If you can't delegate menial tasks, you don't have the mindset for growth
How to reflect on how far you've come instead of only looking forward
Why it takes way more volume than you realize to hit your goals
Here's what we cover:
Danielle shares her journey from imposter syndrome with her Audi to learning to celebrate wins and believe she's worthy of success. Kyle breaks down the limiting beliefs that come from who you surround yourself with and the content you consume. Plus the reality check on how much volume it actually takes to build a seven-figure clinic.
Do this one thing today:
Open your calendar right now. How much CEO time do you have blocked this week? If it's zero, block 2 hours before Friday. Use it to implement one thing from this episode.
Links and resources mentioned:
Join The Expanded Collective Waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority Follow The Expanded Collective on Instagram: @theexpandedcollective Follow Danielle on Instagram: @dr.danielleroach

Struggling to grow your clinic past $50k/month? This unfiltered coaching session breaks down exactly what's holding you back.
Kyle shares 37 hard truths he'd tell his clinic coaching clients if he wasn't worried about hurting their feelings. From building three locations and generating 2,000+ new patients annually, he breaks down the mindset shifts and systems that separate six-figure practices from seven-figure clinics.
This is part one of two. Perfect for chiropractors, acupuncturists, functional medicine practitioners, and wellness clinic owners ready for real growth.
In this episode, you'll discover:
Why you're closer to your goals than you realize and how to work backwards from them
How Parkinson's Law helps you compress work from all day into 30 minutes
Why "I don't have time" means your systems are broken, not that you need more hours
The patient cancellation reframe that will change how you see no-shows
Why time doesn't equal value and how to sell transformation instead of appointments
The if-then framework for breaking through self-doubt and imposter syndrome
Why businesses run on systems, not people and how to build repeatable processes
The only three things clinic owners should focus on to grow
Why your social circle will shrink as you grow and why that's okay
Why it's okay to have money and nice things and how to believe you're worth it
Here's what we cover:
Kyle shares lessons from making 50 cold calls a day in commercial real estate and discovering how systems can compress work time. He walks through helping a coaching client overcome pricing anxiety using the if-then framework. Plus, why buying friends in masterminds is actually worth the investment.
Do this one thing today:
Pick ONE thing from this episode that made you uncomfortable. Implement it this week. Not think about it. Actually do it.
Links and resources mentioned:
Join The Expanded Collective Waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority Follow The Expanded Collective on Instagram: @theexpandedcollective Follow Danielle on Instagram: @dr.danielleroach

If your website says "we treat the whole family," stop reading this and go change it right now.
That one sentence is costing you patients every single day.
Not because it's not true. You probably do treat families. But "we treat the whole family" doesn't make anyone stop scrolling.
The pregnant mom with back pain? Scrolls past. The parent with a colicky baby? Scrolls past. The athlete with a recurring injury? Scrolls past.
Because it's not specific enough to make them say "wait, that's me."
In this episode, Danielle and Kyle break down the messaging mistakes keeping clinic owners invisible and exactly how to fix them.
What You'll Learn:
Why chiropractic jargon is killing your conversions
The 3-second scroll test your content needs to pass
How one client doubled inquiries by changing ONE sentence
Why "we treat the whole family" isn't actually a message
How to get specific without alienating everyone else
The antagonist strategy that creates loyal patients
Why your USP can't be "I spend more time with patients"
Client Result:
One client changed her homepage from "We help families with chiropractic care" to "We help pregnant moms in their third trimester reduce back pain so they can sleep through the night and have a smoother delivery."
Inquiries doubled in 30 days. Same service. Different words.
Quick Win:
Run the 3-second scroll test: Look down, look down, look down, look up at your last Instagram post. In that split second, can you tell who it's for and what problem it solves? If not, fix your messaging this week.
 
Resources:
Join waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
Come hang out with us @theexpandedcollective on Instagram

76 clinic owners showed up live to a webinar we ran last month. We spent $1,500 on ads, got 150 signups, and made $81,000 in revenue. That's a 54X return.
Now we're testing this exact strategy at Verve to generate new patients. If it works, we're teaching it to every clinic in EGA.
Because here's the thing: if webinars can sell coaching to clinic owners, they can absolutely get new patients into your local clinic.
In this episode, Danielle and Kyle break down the entire webinar strategy, the ad setup, the reminder system that got 50%+ show rates, and how to apply this to local patient acquisition.
Plus: the massive pivot happening in EGA. They're evolving from a teaching program to a done-with-you fractional CMO service. Building your marketing system with you instead of just teaching you how.
What You'll Learn:
How to get 50%+ webinar show-up rates (email, text, calendar reminder system)
The two-funnel ad strategy: direct signup vs lead magnet funnel
Why webinar attendees convert better than cold ad leads
Example clinic webinar topics for prenatal, pediatric, and scoliosis patients
The webinar structure that educates and converts without being slimy
Kyle's free offer: webinar coaching for one clinic owner
Why EGA is pivoting to fractional CMO (and what that means for you)
The new done-with-you model: 90-day marketing sprint
Why you'll still own your system (not stuck paying agency fees forever)
Key Results:
150 signups from $1,500 ad spend
76 live attendees (50%+ show rate)
$81K revenue (54X ROI)
$7 cost per lead (direct), $3-4 (indirect)
10% landing page conversion rate
The EGA Pivot:
Clinic owners kept saying: "I know what to do, I just don't have time to implement it."
So EGA is becoming a fractional CMO service. New team includes marketing VAs, web designer, media buyer, automation specialists, and video editors. They'll build your marketing system with you in a 90-day sprint.
You'll still own everything. Not renting from an agency forever.
Special Offers:
Kyle's giving free webinar coaching to first clinic owner who DMs him with $1K ad budget
Join EGA waitlist now before fractional CMO pricing goes into effect
Resources:
Join waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
DM us @theexpandedcollective on Instagram

Two new patients in January. $11,000 collected in the first week of February.
What changed?
Not the strategy. Not the market. Not the tools.
The only thing that changed was one belief: "I stopped waiting for my reality to change and started acting like my future self."
In this episode, Danielle and Kyle break down the limiting beliefs that are running your business behind the scenes...the ones that feel like facts but are actually just keeping you stuck. From "no one can do it as good as me" to "I'll cheapen my care if I discount," they walk through the beliefs that keep clinic owners small, burnt out, and trapped in practitioner mode instead of stepping into CEO.
Plus, you'll hear the full story of a client who went from 2 new patients in January to a record-breaking $11k week in February by shifting her mindset and going all in on implementation.
If you've ever felt stuck, plateaued, or like you're doing everything but nothing's working, this episode will show you exactly what's holding you back and how to break through.
What You'll Learn:
The 9 limiting beliefs keeping clinic owners stuck and how to identify if you have them
Why "no one can do it as good as me" is costing you your freedom (and how to let go)
The real reason discounting your first visit isn't cheapening your care
How to know if you're people-pleasing instead of practicing authentically
Why time doesn't equal value and how to break free from the capacity myth
The pricing beliefs that keep you racing to the bottom
How to delegate without feeling like everything will fall apart
The belief that you have to earn rest (and why it's killing your growth)
5-step framework to identify and break through any limiting belief
Real client story: 2 new patients to $11k in one week by acting as her future self
In This Episode:
[00:00] Cold Open: From 2 new patients to $11k in one week [01:17] Why limiting beliefs are uncomfortable but empowering to address [03:38] How to know when you have a limiting belief [06:37] Danielle's limiting belief about running ads and being seen [08:16] The "referral only" mindset and lowering the barrier to entry [09:54] Systems breaking equals growth (and Kyle's new empathy) [11:52] "No one can do it as good as me" - control vs. fear [14:15] Hiring your first associate and believing they won't be wanted [16:24] Questioning "that's just the way we've always done it" [18:38] Practicing incongruently because you're people-pleasing [20:42] What happened when Danielle stopped doing soft tissue [22:44] The capacity myth: time does not equal value [24:28] Pricing limiting beliefs: lower prices won't get more yeses [26:17] "If I raise my prices, I need to add more services" [27:58] Transformation is the value, not the transaction [29:57] "If I'm not there, everything will fall apart" [30:07] The belief that you have to earn time off [31:51] Client story: 2 new patients in January, $11k first week of February [33:43] 5-step framework to break free from limiting beliefs
The 9 Limiting Beliefs Keeping Clinic Owners Stuck:
No one will want to see my associate, they only want to see me
No one can do it as good as me
People will be upset if I stop doing the service I hate
People will be upset if I double book
I'll cheapen my care if I discount the first visit
If I'm not in the office, the business falls apart
I have to earn time off and relaxation with my family
If I lower my prices, more people will say yes
If I raise my prices, I need to add more services to justify it
5-Step Framework to Break Free from Limiting Beliefs:
Step 1: Get brutally honest about what you actually believe (question everything)
Step 2: Ask yourself - is this belief true, or does it just feel safe?
Step 3: Decide what you want to believe instead (write it down, make it specific)
Step 4: Take one action that aligns with the new belief (don't wait to feel ready)
Step 5: Collect evidence (write down every proof point to override old patterns)
Key Insights:
✔️ Limiting beliefs feel like facts, but they're actually fear dressed up as standards
✔️ You're not protecting yourself by staying small, you're preventing growth
✔️ Time does not equal value - transformation is the value, not the transaction
✔️ Lower pricing doesn't get more yeses, it just means you're leaving money on the table
✔️ If your business falls apart without you, you don't have a business, you have a job you can't quit
✔️ You don't have to earn rest - rest is a requirement, not a reward
✔️ Acting as your future self before your current reality reflects it unlocks everything
 
Books Mentioned:
The Big Leap by Gay Hendricks (thermostat theory and upper limit problem)
Resources Mentioned:
To Be Magnetic Challenge (manifestation work)
The Expanded Collective (EGA) - 6-month program installing the Local Authority Engine
Local Authority Engine™ - marketing ecosystem framework
Connect With Us:
Join The Expanded Collective Free Community: join the free community https://the-expanded-collective-community.circle.so/join?invitation_token=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c
Apply for Expanded Growth Accelerator (EGA) Waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
Follow us on Instagram: @theexpandedcollective
About the Hosts:
Dr. Danielle Roach is a chiropractor, founder and CEO of Verve Chiropractic (multiple 7-figure locations), and co-founder of The Expanded Collective. She helps clinic owners break through limiting beliefs and build businesses that support the life they actually want.
Kyle Roach is a marketing strategist, co-founder of The Expanded Collective, and the systems architect behind the Local Authority Engine™ that grew Verve to 2,000+ new patients per year from 15+ traffic sources.
Together, they help clinic owners step out of practitioner mode and into CEO mode by addressing the mindset blocks and installing the marketing systems that create predictable patient flow and sustainable growth.
If this episode helped you identify a limiting belief that's been holding you back, share it with another clinic owner who needs to hear this and leave us a review!

"I tried ads, spent a couple grand, the leads sucked, ads don't work."
Sound familiar?
In this episode, Danielle and Kyle break down exactly why your ads didn't work. Spoiler alert: it's not the ads.
If you've ever run Facebook or Instagram ads for your clinic and felt like you wasted money on "low-quality leads" that didn't convert, this episode is required listening. Danielle and Kyle walk through the six critical steps most clinic owners skip before turning on ads, what ads are actually designed to do, and the exact ecosystem you need to build first so your ads actually convert.
In This Episode:
[00:00] Cold Open: Why your ads actually failed
[01:52] The real problem with "bad leads"
[06:22] Free lead generation strategies to try first
[09:02] Building trust before running ads
[11:02] Why you need a good offer (and how to price it)
[16:00] The psychology of discounting without devaluing
[20:04] Messaging: Specific problems for specific people
[24:36] Campaign objectives (and why boosting posts is a waste)
[29:09] Landing pages vs websites: Why your website kills conversions
[30:37] The Facebook Pixel and retargeting strategy
[33:13] Funnels, follow-up, and speed to lead
[36:37] Final thoughts and community invite
 
Key Takeaways:
✅ Ads don't create demand, they amplify it. If your foundation isn't built, you're just amplifying a broken system.
✅ Only 3% of your market is ready to buy right now. Stop ignoring the other 97%.
✅ Your "bad leads" weren't bad...your follow-up, offer, or ecosystem was missing.
✅ You need Google ranking, reviews, educational content, and a nurture system BEFORE you run ads.
✅ Specific problems for specific people always win over generic "back pain" campaigns.
✅ If you're not tracking revenue collected (not just leads generated), you're guessing.
✅ Speed to lead matters: respond within 2 minutes or lose 400% more leads.
 
Mentioned in This Episode:
The Local Authority Engine™: The exact marketing ecosystem Danielle and Kyle used to grow Verve Chiropractic to 2,000+ new patients per year
GoHighLevel: The CRM and automation tool for follow-up workflows
The Expanded Collective Free Community: Join for free training, feedback on your ads, and marketing strategy support
Resources:
Join The Expanded Collective Free Community: https://the-expanded-collective-community.circle.so/join?invitation_token=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c
Join the Waitlist for Expanded Growth Accelerator (EGA): https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
Follow us on Instagram: @theexpandedcollective
Follow Danielle on Instagram: @dr.danielleroach 
About the Hosts:
Dr. Danielle Roach is a chiropractor, founder and CEO of Verve Chiropractic (multiple 7-figure locations), and co-founder of The Expanded Collective. She helps clinic owners install marketing systems that create predictable patient flow without relying on referrals or constant posting.
Kyle Roach is a marketing strategist, co-founder of The Expanded Collective, and the brain behind the Local Authority Engine™ that grew Verve to 2,000+ new patients per year from 15+ traffic sources.
Together, they teach clinic owners how to step out of the practitioner role and into the CEO role by building marketing ecosystems that actually work.
If this episode helped you, share it with another clinic owner who's been burned by ads and leave us a review!

What do you do when 16 chiropractors are competing for 7,000 people and everyone tells you NOT to open your practice there?
If you're Kailey and Andy Armor, you ignore them all, bet on yourselves, and build a multiple seven-figure practice with two locations in under seven years.
In this episode, hosts Danielle and Kyle Roach sit down with fellow chiropractor power couple Kailey and Andy to talk about the messy, beautiful reality of building a business with your spouse. From their terrible associateship that pushed them to go all-in, to drinking 10 coffees a day for community meetings, to nearly losing their marriage in the grind, this conversation gets REAL about what it actually takes to scale without losing yourself or your relationship.
Whether you're solo, partnered up, or just trying to figure out how to delegate without micromanaging every damn thing, this episode will give you the tools to grow faster, connect deeper, and maybe even enjoy the ride.
WHAT YOU'LL LEARN:
How to dominate in a saturated market with boots-on-the-ground strategy
The secret to 95% conversion rates
Retention tactics that build authority without feeling salesy
The art of delegation and why 80% done is 100% awesome
How to teach associates to sell with conviction (not scripts)
Working with your spouse without divorce using the 2-2-3 rule
Why personal alignment accelerates business growth
EPISODE HIGHLIGHTS: [01:00] Opening against all odds in a hyper-saturated market [03:45] The terrible associateship that became their catalyst [06:00] The one-to-one coffee strategy that built their base [10:00] 160 new patients scheduled their first week [13:00] Events done right: Culture over conversion [18:00] Achieving 95% conversion by being willing to say no [30:00] Scaling without losing your culture [37:00] Introducing The Unfair Advantage mentoring program [48:00] The 2-2-3 rule for protecting your marriage [52:00] Why structure creates more freedom in relationships
CONNECT WITH KAILEY & ANDY: Instagram: @unfairadvantage_mentoring Website: https://www.unfairadvantagebiz.com/
Love this episode? Subscribe, rate, and review so more practice owners can find us and stop grinding alone.

Most clinics aren’t stuck because they’re not working hard enough. They’re stuck because their growth depends on one fragile marketing source (usually internal referrals).
In this episode, we break down what actually changed inside our clinics when we stopped chasing random marketing tactics and installed a true marketing operating system that consistently brought in new patients from multiple sources.
If you’re a clinic owner relying on referrals, inconsistent social media, or ads that only work sometimes, this episode will help you identify where growth is leaking and how to fix it without adding more to your plate.
 
What You’ll Learn:• Why doing more marketing doesn’t lead to more patients• The real reason clinics plateau between $30k–$60k months• How to build multiple patient acquisition sources that work together• What most clinic owners misunderstand about funnels and traffic• The difference between tactics and a scalable marketing system• How our clinics generated patients from 15+ sources in one year
Episode Chapters:00:00 – Why most clinics feel stuck despite doing everything right04:12 – The danger of relying on one marketing source08:45 – Why referrals alone won’t scale your clinic13:30 – The shift from random tactics to a marketing operating system19:10 – How multiple funnels create predictable patient flow26:40 – Why traffic without strategy creates burnout33:05 – What clinic owners must install before scaling ads39:20 – How to grow without working more hours45:10 – Next steps for clinic owners ready to scale
Key Takeaway:Sustainable clinic growth doesn’t come from chasing tactics. It comes from installing a system that compounds visibility, trust, and demand.
 
Next Steps:Join our free Clinic Growth Webinar on 1/22 or join the waitlist for the Expanded Growth Accelerator, our marketing operating system for clinic owners ready to scale without burnout.
 
Clinic Growth Webinar & EGA Waitlist: https://stan.store/theexpandedcollective
 
Come say hi on IG @theexpandedcollective

Most entrepreneurs assume success comes from strategy. But for many, it actually begins with identity and who you are becoming as you build.
In this episode, cohosts Dr. Danielle and Kyle Roach sit down with Drs. Lacey and Colten Nevel to share how they went from chiropractic students with a vision to running a values-driven, family-centered business. They talk about the real behind-the-scenes of entrepreneurship, including learning marketing from scratch, setting boundaries, navigating social media, and building systems that support both business growth and family life.
This conversation blends honest storytelling with practical strategies for service-based business owners who want growth without sacrificing what matters most.
 
What You Will Learn
What entrepreneurship actually feels like in the early stages
What chiropractic school prepared them for and what it did not
How family mentorship shaped their mindset and confidence
Why boundaries matter for long-term success
How social media helped them build trust and community
The difference between strategic content and random posting
Organic marketing compared to paid ads and where people go wrong
How to build systems that reduce overwhelm and create freedom
How to become more confident speaking on camera
What traveling with kids looks like while running a business
How a growth mindset changes the entire trajectory of a business
 
Who This Episode Is For
This episode is for entrepreneurs, clinic owners, and service-based business owners who want to grow without burning out. If you are building a business with a partner, raising a family, learning how to show up online, or craving more sustainability and simplicity in your systems, this episode will feel grounding and motivating.
 
The Core Takeaway
Growth does not require more hustle. It requires more intention. With supportive systems, clear boundaries, and a growth mindset, your business can expand with your life instead of competing with it.
 
🔗 Resources & Links
🎓 Free Training – Clinic Growth EngineJoin our free live training on January 22 to learn the exact system we used to grow Verve from $5K/month to $2M/year. We’ll show you how to get 15–30 new patients every month using SEO, Instagram, and automations.→ Save your spot: https://webinarkit.com/webinar/registration/69628a80eb7bd4a99c37ee06?utm_medium=paid&utm_source=ig&utm_id=120237714464810756&utm_content=120237715486540756&utm_term=120237714464820756&utm_campaign=120237714464810756
📲 Follow Free Spirit ChiropracticInstagram: @freespiritchiropractic📲 Follow Free Spirit SocialInstagram: @freespiritsocial_
🎙️ Connect With UsInstagram: @theexpandedcollective
Episode Chapters
00:00 – The Journey Begins: From School to Entrepreneurship02:59 – Building a Business: Overcoming Challenges05:51 – Family Influence: The Roots of Entrepreneurship08:55 – Balancing Business and Family Life11:52 – Adapting and Evolving: The Future of Their Brand14:58 – Marketing Mastery: Social Media Strategies18:00 – Creating Community: The Adapt Center25:11 – The Pitfalls of Paid Advertising28:00 – The Power of Organic Content31:27 – Creating Engaging and Authentic Content33:45 – Strategic Planning and Adaptability in Social Media36:05 – Content Creation Tools and Techniques40:37 – Overcoming Fear of On-Camera Presence45:45 – Building Systems for Business Freedom50:05 – Traveling as a Business Owner