The Expanded Life Podcast
The Expanded Life is a no-fluff, strategy-driven podcast for clinic owners who want to increase new patients, grow revenue, build real systems, and finally get their time back.
Hosted by Dr. Danielle Roach, multi-location clinic owner and doctor of chiropractic, and her husband and marketing strategist, Kyle Roach, this show breaks down the exact systems, marketing frameworks, and mindset upgrades they used to grow Verve Chiropractic to $2M and three locations in two years.
If you’re stuck doing everything yourself, capped by your schedule, or frustrated with inconsistent new patients, this podcast meets you where you are, with clear steps, simple systems, and the strategy clinic owners actually need (not just theory).
Whether you’re trying to stabilize your first location, preparing to hire, optimizing your marketing machine, or expanding to multiple providers, each episode gives you actionable tools to grow without burnout.
Danielle and Kyle combine clinical experience + business strategy to pull back the curtain on what actually works in a modern brick-and-mortar practice, from patient experience and automation to leadership, team performance, and profitable marketing.
What You’ll Hear:
✨ Marketing that generates new patients consistently
GBP, local SEO, Instagram strategy, referral partnerships, funnels, Google rankings, and automation.
✨ Systems that scale
Day 1/Day 2 process, SOPs, scheduling, collections, KPIs, team efficiency, and patient retention.
✨ Leadership + operations
Hiring, training, delegating, building a culture, improving communication, and managing performance.
✨ Mindset + nervous system for clinic owners
Capacity expansion, avoiding burnout, nervous system regulation, and CEO-level decision-making.
If you’re asking these questions, this is your show:
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“How do I get more new patients without relying on referrals or ads?”
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“How do I grow revenue without adding more hours to my schedule?”
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“How do I systematize Day 1/Day 2 so my conversions increase?”
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“How do I build and train a team that I can trust?”
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“How do I scale from one provider to multiple providers the right way?”
This is the podcast for when you're ready to stop hustling, start scaling, and build a business that runs without you doing absolutely everything.
Tune in to grow your clinic, simplify your systems, and reclaim your life—one episode at a time.
Listen on:
Episodes
Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
Everyone thinks being a CEO is glamorous—the money, the freedom, the wins you see on Instagram. But the truth? Business is messy. Sometimes it feels like everything is breaking at once… and we’ve been there.
In this episode, we’re pulling back the curtain on some of the craziest “shitstorms” we’ve faced while running and growing our clinics—literal plumbing disasters, office manager drama (weed girl, cry girl, and more), parking lot meltdowns, and the year FIVE of our team members (including Danielle!) all got pregnant at once.
It hasn’t been pretty, but each challenge has made us stronger leaders and more resilient entrepreneurs. We’re sharing these stories with plenty of laughs, a little vulnerability, and the mindset shifts that kept us moving forward.
If you’ve ever felt like business is kicking your ass, this episode is proof you’re not alone—and that you can come out the other side even stronger.
So grab your headphones and get ready for some real, raw stories (with a side of humor) from The Expanded Life.
Resources
Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST
Join our free community in Circle!
Hang out with us on Instagram
Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
In just two years, we went from $5,000 months to running a multi–seven figure business—and it didn’t happen by grinding harder or adding more hours to our week. We’re Kyle and Danielle, a husband-and-wife team, and in this episode we’re sharing the five biggest shifts that changed everything for us.
We’ll take you behind the scenes of how we broke through plateaus, stopped trading time for money, raised our standards, made strategic hires, built scalable systems, and stepped into the CEO mindset. These are the exact shifts that helped us scale three thriving chiropractic clinics in Southern California—and they can help you grow your business too.
If you’re ready to scale faster, serve at a higher level, and finally create the freedom you started your business for, this is the place for you. And don’t forget—you can join our free community, The Expanded Collective, where we share more strategies, mindset shifts, and practical tools to help you grow.
Welcome to The Expanded Life!
Resources
Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST
Join our free community in Circle!
Hang out with us on Instagram
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
You’ve built a business you’re proud of—now it’s time to take it further. We’re Kyle and Danielle, a husband-and-wife team who scaled our service business from $5K a month to multi–seven figures while raising our kids and creating a life we love. Now we’re here to help you grow your business too.
In this trailer, we share what you can expect each week on The Expanded Life: practical strategies, mindset shifts, and behind-the-scenes lessons to help entrepreneurs scale past 7 figures without burning out. From building scalable offers and strong teams to creating systems that give you back your time, this podcast is designed to help you grow smarter and live freer.
If you’re ready to scale your business, increase your income, and enjoy more freedom, hit follow and join us for The Expanded Life.
Resources
Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST
Join our free community in Circle!
Hang out with us on Instagram