The Expanded Life Podcast

Masterminds, Marketing Pivots, and Going All In On Our Clinics

Masterminds, Marketing Pivots, and Going All In On Our Clinics
We just got back from two back-to-back masterminds and honestly? We're still processing. This episode is the raw download.
If you're a chiropractor or clinic owner wondering whether investing in a mastermind is worth it, whether the stress you're feeling is normal, or what it actually looks like when clinic owners show up and get vulnerable with each other, this one's for you. Danielle shares the moment she realized she'd given away her power at Verve and what it took to get it back. Kyle opens up about navigating capacity and stress as a seven-figure business owner. And we both break down the marketing pivot that's already changing how we attract new patients.
This is the behind-the-scenes stuff most people don't talk about. The identity shifts, the marriage conversations, the moments where everything clicks.
In this episode, you'll learn:
The story that shifted Danielle from "should I quit?" to going all in on Verve
Why giving away your leadership slowly kills your connection to your business
How stress and income are directly connected and what to do about it
The messaging shift that changed how Verve targets pregnant moms
Why pain-point marketing might be costing you your ideal new patients
What Leanne Mosley taught us about attracting high-intent clients
How Kyle identified a brand new audience for The Expanded Collective
What a "done with you" marketing model looks like for chiropractors and brick and mortar healthcare owners
The Enneagram insights that changed how we show up in our marriage
Why vulnerability in the room is the fastest path to real breakthroughs
Here's what we cover:
Danielle and Kyle recap a packed week that started with Chris and Lori Harder's Elite Entrepreneur Mastermind in Newport Beach and ended at Steph Wigner's Expanders retreat in Naples. Danielle gets honest about the past year at Verve, how pregnancy and burnout led her to hand off pieces of her company, and the dinner conversation that flipped everything. She walked in feeling disconnected and walked out ready to lead again. The revenue shift that followed was immediate.
Kyle shares his own breakthrough around capacity and stress, including a conversation with Chris Harder about what eight and nine-figure entrepreneurs actually go through behind the scenes. Spoiler: they have bad days too. The difference is their ability to expand their capacity to handle it. Whether you're a chiropractor scaling to multiple locations or a med spa owner trying to figure out your next hire, the stress at every level looks more similar than you'd think.
We also dig into a marketing framework from guest speaker Leanne Mosley that's reshaping how Verve runs ads. Instead of targeting pain points, we're now focused on dream outcomes for second and third-time moms who want a better birth experience. And at The Expanded Collective, we're building out a new "done with you" offer for chiropractors and clinic owners who want to learn the system themselves. We share real client wins, including clinic owners who have doubled revenue and are generating consistent new patients every month.
The second half gets personal. We talk about Enneagram types, marriage dynamics, and what it looks like when a room full of entrepreneurs actually drops the walls and gets real. If you're a clinic owner who's been on the fence about joining a mastermind or building your own community, this is the episode that might push you over the edge.
DO THIS ONE THING TODAY:
Write down the name of one group, mastermind, or community you've been curious about. Then send one DM or email this week to ask about it. You don't have to commit. Just open the door. Getting in the room starts with one conversation and could be the thing that helps you finally unlock consistent new patients.
RESOURCES:
Buy Back Your Time by Dan Martell Leanne Mosley, Rich Queen (Instagram: @leannemosley) The Wealthy Practitioner's next event in San Diego, CA (https://go.thewealthypractitioner.com/san-diego-event?rootabl=drdanielleroach&lid=siVnk3Un)
CONNECT WITH US:
Follow Danielle and Kyle on Instagram @theexpandedcollective and come say hi!Want optimize your marketing? Book a call with Kyle now, https://calendly.com/kyle-theexpandedcollective/30min

Why Your Google Reviews Aren't Converting Patients

You've got 50, maybe 100 Google reviews. Great. But are they actually converting new patients? Here's what most clinic owners are missing.
Google reviews matter. But if that's the only testimonial system you have, you're leaving real growth on the table. There's a more powerful way to capture your patients' stories, and it converts way better than a star rating ever will.
In this episode, Kyle and Danielle break down the chalkboard testimonial system they use at Verve, why storytelling beats outcomes and data every time, and how one simple SOP can improve your wellness conversions and fill your content calendar at the same time.
In this episode, you'll learn:
Why Google reviews alone won't convert your ideal patient
How keyword-specific reviews actually help your local SEO (and why most reviews don't do this)
What the chalkboard testimonial system is and how Verve built it
Why patient storytelling outperforms stats, outcomes, and star ratings
The exact questions your CA should ask before a progress exam
How this one system warms patients up for the wellness conversion before the doctor walks in
Where to repurpose chalkboard content: paid ads, website, email, and social
Why "wall of fame" stories are your most powerful bottom-of-funnel content
How to make the ask without it feeling awkward for your team
What "sell different, not better" actually looks like in practice
Here's what we cover:
Danielle kicks things off with a real talk about Google reviews. They're not bad. But they're not enough. If your patients aren't mentioning specific symptoms or conditions, you're missing the SEO benefit entirely. And most patients? They write "I love Dr. Danielle." Sweet. Not searchable.
Then she walks through the testimonial system Verve built to capture real patient wins. Listen to the episode to learn exactly what this system is. 
The system works because of timing. Danielle explains exactly when to collect testimonials, how to structure the interview so it feels natural, and why going through that conversation warms patients up for the wellness discussion before the doctor even walks in.
Kyle and Danielle also break down all the places this content gets used: paid ads, landing pages, email newsletters, website success story pages, and organic social carousels. One 10-minute conversation. Endless content.
DO THIS ONE THING TODAY: Pull up your last 10 Google reviews and count how many mention a specific symptom, condition, or outcome. If fewer than half do, you need a better story collection system. 
CONNECT WITH US: Instagram: @expandedcollective 
If you're ready to fill your schedule so fast you can't hire quickly enough, now is the time to get in front of Kyle.
Book a call here: https://calendly.com/kyle-theexpandedcollective/30min 

How We Actually Use AI to Run 3 Clinics

We're sharing the exact AI tools and workflows running our three clinic locations right now. No fluff. No theory. Just what's actually working.
 
Everyone's talking about AI. Most people are overwhelmed by it. And if we're being honest, half the "AI tips for business owners" content out there is either too vague to be useful or so technical it makes your eyes glaze over.
 
This episode is different. This is the real breakdown of how we use AI inside our business every single day. The actual tools, the actual workflows, and the actual results we're getting across three locations.
 
In this episode, you'll learn:
Why we switched from ChatGPT to Claude and went all in
The exact workflow we use to summarize team meetings, pull out action items, and Slack them to the team automatically
How Fireflies records and transcribes every call so nothing falls through the cracks
Why lead follow-up is probably your biggest bottleneck and how AI can fix it without sounding like a robot
The truth about AI phone calls for clinics and where the line is
How to feed AI your meeting transcripts to identify bottlenecks you're missing
The human elements AI will never replace and how to lean into them
How Slack automations change team communication across multiple locations
The one prompt that will audit your clinic operations and hand you a to-do list
Here's what we cover:
 
Danielle and Kyle get into their AI journey from the very beginning. Back when ChatGPT hit the mainstream in 2023, they were using it to write funny Christmas stories at their corporate jobs. Fast forward to today and AI is built into almost every layer of how they run the business.
 
Kyle breaks down the tech stack: Slack for team communication, Fireflies for recording and transcribing every client call and team meeting, and Claude for summarizing transcripts and identifying bottlenecks. He walks through a real workflow where Fireflies records a call, Claude pulls the transcript, summarizes the meeting, and Slacks action items directly to the team.
 
Then they get real about the hard stuff. Lead follow-up. AI phone calls. The reality of automating outreach when your team is inconsistent and your leads respond at weird hours. Where AI saves time and where you still need a real human.
 
Do this one thing today:
 
Open Claude or ChatGPT and paste this prompt: "Based on the biggest bottlenecks in a chiropractic clinic running three locations with a team of 15, give me 10 ways I could use AI and automation to save time and improve efficiency." Read the output. Pick one thing. Implement it this week.
 
Resources:
Claude: claude.ai
Fireflies: fireflies.ai
Slack: slack.com
 
Connect with us over @theexpandedcollective on IG

Scaling a Clinic From $100K to $2M: Team Turnover, Broken Systems & What Actually Works Across Multiple Locations

Everyone thinks scaling is just up and to the right. Hit $100k, then $200k, then $500k. Clean. Linear. Easy.
But here's the truth: we hit $100k and thought we'd figured it out. Then we spent the next two years dealing with team turnover, doctors leaving, and systems that only worked when we were constantly reinforcing them.
In this episode, Danielle and Kyle get brutally honest about what's actually happening behind the scenes. Why growing a specialized prenatal and pediatric clinic is harder than a general practice. What broke after $100k. And what they're doing to finally fix it.
This is the episode about the messy middle that nobody talks about.
In this episode, you'll discover:
Why the magic you had at $100k doesn't scale
The specialized niche problem (and why hiring prenatal/pediatric chiropractors is nearly impossible)
Why your systems only work when you're constantly reinforcing them
What actually breaks when you try to scale across multiple locations
Why team performance drops when the founder isn't in the office
How quality becomes inconsistent (and what that does to your reputation)
The tiny talent pool problem for specialized clinics
The 6 things we're doing to fix it (expanding our niche, building accountability, creating a leadership layer)
Why Danielle is now managing team and refining systems instead of seeing patients
The hard truth: magic doesn't scale, systems do
Here's what we cover:
Danielle shares the journey from $25k stuck and at capacity to $100k with the magic. Then what broke: doctors leaving, the team not performing without her there, the near-impossible task of backfilling a specialized niche across three locations, and systems that only worked with constant reinforcement.
Kyle breaks down why specialized niches are harder to staff, the tiny talent pool for prenatal and pediatric specialists, and why their systems weren't actually systems at all.
Then they walk through exactly what they're doing to fix it: expanding their niche with shockwave and medical services (nutrients, IVs, peptides), building accountability into systems, creating a leadership layer, and Danielle stepping fully into the CEO role managing team and refining systems instead of seeing patients.
Do this one thing today:
Audit your systems. Are they actually systems or do they only work when you're constantly reinforcing them? If they break the second you turn your back, they're not systems.
Links and resources mentioned:
Book a Free Marketing Audit with Kyle: https://calendly.com/kyle-theexpandedcollective/30min Follow The Expanded Collective on Instagram: @theexpandedcollective

37 Hard Truths Every Clinic Owner Needs to Hear (Part 2)

Part two of the unfiltered business coaching session every clinic owner needs to hear.
If you're stuck at $30k-$60k/month and can't break through, this episode covers pricing strategy, delegation, CEO time, and why it takes way more volume than you realize to hit your goals.
Kyle finishes the remaining hard truths about clinic growth. No fluff. No apologies. Just what actually works.
In this episode, you'll discover:
The conversion rate test that proves your prices are too low
Why you don't have to be a clinician forever and that doesn't make you a bad doctor
How to parlay your clinical skills into any future venture you want to build
Why going to bed earlier is the most underrated productivity hack for entrepreneurs
Why you should never take advice from people who aren't where you want to be
How to stop letting difficult patients rule your business decisions
Why you need to stop "shoulding" all over yourself
How to break big projects into bite-sized chunks you can implement faster
Why owning a business is hard but so is working for someone else
If you can't delegate menial tasks, you don't have the mindset for growth
How to reflect on how far you've come instead of only looking forward
Why it takes way more volume than you realize to hit your goals
Here's what we cover:
Danielle shares her journey from imposter syndrome with her Audi to learning to celebrate wins and believe she's worthy of success. Kyle breaks down the limiting beliefs that come from who you surround yourself with and the content you consume. Plus the reality check on how much volume it actually takes to build a seven-figure clinic.
Do this one thing today:
Open your calendar right now. How much CEO time do you have blocked this week? If it's zero, block 2 hours before Friday. Use it to implement one thing from this episode.
Links and resources mentioned:
Join The Expanded Collective Waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority Follow The Expanded Collective on Instagram: @theexpandedcollective Follow Danielle on Instagram: @dr.danielleroach

37 Hard Truths Every Clinic Owner Needs to Hear (Unfiltered Business Advice - Part 1)

Struggling to grow your clinic past $50k/month? This unfiltered coaching session breaks down exactly what's holding you back.
Kyle shares 37 hard truths he'd tell his clinic coaching clients if he wasn't worried about hurting their feelings. From building three locations and generating 2,000+ new patients annually, he breaks down the mindset shifts and systems that separate six-figure practices from seven-figure clinics.
This is part one of two. Perfect for chiropractors, acupuncturists, functional medicine practitioners, and wellness clinic owners ready for real growth.
In this episode, you'll discover:
Why you're closer to your goals than you realize and how to work backwards from them
How Parkinson's Law helps you compress work from all day into 30 minutes
Why "I don't have time" means your systems are broken, not that you need more hours
The patient cancellation reframe that will change how you see no-shows
Why time doesn't equal value and how to sell transformation instead of appointments
The if-then framework for breaking through self-doubt and imposter syndrome
Why businesses run on systems, not people and how to build repeatable processes
The only three things clinic owners should focus on to grow
Why your social circle will shrink as you grow and why that's okay
Why it's okay to have money and nice things and how to believe you're worth it
Here's what we cover:
Kyle shares lessons from making 50 cold calls a day in commercial real estate and discovering how systems can compress work time. He walks through helping a coaching client overcome pricing anxiety using the if-then framework. Plus, why buying friends in masterminds is actually worth the investment.
Do this one thing today:
Pick ONE thing from this episode that made you uncomfortable. Implement it this week. Not think about it. Actually do it.
Links and resources mentioned:
Join The Expanded Collective Waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority Follow The Expanded Collective on Instagram: @theexpandedcollective Follow Danielle on Instagram: @dr.danielleroach

"We Treat the Whole Family" Is Costing You 30+ Patients Per Month

If your website says "we treat the whole family," stop reading this and go change it right now.
That one sentence is costing you patients every single day.
Not because it's not true. You probably do treat families. But "we treat the whole family" doesn't make anyone stop scrolling.
The pregnant mom with back pain? Scrolls past. The parent with a colicky baby? Scrolls past. The athlete with a recurring injury? Scrolls past.
Because it's not specific enough to make them say "wait, that's me."
In this episode, Danielle and Kyle break down the messaging mistakes keeping clinic owners invisible and exactly how to fix them.
What You'll Learn:
Why chiropractic jargon is killing your conversions
The 3-second scroll test your content needs to pass
How one client doubled inquiries by changing ONE sentence
Why "we treat the whole family" isn't actually a message
How to get specific without alienating everyone else
The antagonist strategy that creates loyal patients
Why your USP can't be "I spend more time with patients"
Client Result:
One client changed her homepage from "We help families with chiropractic care" to "We help pregnant moms in their third trimester reduce back pain so they can sleep through the night and have a smoother delivery."
Inquiries doubled in 30 days. Same service. Different words.
Quick Win:
Run the 3-second scroll test: Look down, look down, look down, look up at your last Instagram post. In that split second, can you tell who it's for and what problem it solves? If not, fix your messaging this week.
 
Resources:
Join waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
Come hang out with us @theexpandedcollective on Instagram

How We Got 76 Clinic Owners to Show Up Live (And Used A Webinar to Generate $81K in Revenue)

76 clinic owners showed up live to a webinar we ran last month. We spent $1,500 on ads, got 150 signups, and made $81,000 in revenue. That's a 54X return.
Now we're testing this exact strategy at Verve to generate new patients. If it works, we're teaching it to every clinic in EGA.
Because here's the thing: if webinars can sell coaching to clinic owners, they can absolutely get new patients into your local clinic.
In this episode, Danielle and Kyle break down the entire webinar strategy, the ad setup, the reminder system that got 50%+ show rates, and how to apply this to local patient acquisition.
Plus: the massive pivot happening in EGA. They're evolving from a teaching program to a done-with-you fractional CMO service. Building your marketing system with you instead of just teaching you how.
What You'll Learn:
How to get 50%+ webinar show-up rates (email, text, calendar reminder system)
The two-funnel ad strategy: direct signup vs lead magnet funnel
Why webinar attendees convert better than cold ad leads
Example clinic webinar topics for prenatal, pediatric, and scoliosis patients
The webinar structure that educates and converts without being slimy
Kyle's free offer: webinar coaching for one clinic owner
Why EGA is pivoting to fractional CMO (and what that means for you)
The new done-with-you model: 90-day marketing sprint
Why you'll still own your system (not stuck paying agency fees forever)
Key Results:
150 signups from $1,500 ad spend
76 live attendees (50%+ show rate)
$81K revenue (54X ROI)
$7 cost per lead (direct), $3-4 (indirect)
10% landing page conversion rate
The EGA Pivot:
Clinic owners kept saying: "I know what to do, I just don't have time to implement it."
So EGA is becoming a fractional CMO service. New team includes marketing VAs, web designer, media buyer, automation specialists, and video editors. They'll build your marketing system with you in a 90-day sprint.
You'll still own everything. Not renting from an agency forever.
Special Offers:
Kyle's giving free webinar coaching to first clinic owner who DMs him with $1K ad budget
Join EGA waitlist now before fractional CMO pricing goes into effect
Resources:
Join waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
DM us @theexpandedcollective on Instagram

The 9 Limiting Beliefs Killing Your Clinic Growth (And How to Break Free)

Two new patients in January. $11,000 collected in the first week of February.
What changed?
Not the strategy. Not the market. Not the tools.
The only thing that changed was one belief: "I stopped waiting for my reality to change and started acting like my future self."
In this episode, Danielle and Kyle break down the limiting beliefs that are running your business behind the scenes...the ones that feel like facts but are actually just keeping you stuck. From "no one can do it as good as me" to "I'll cheapen my care if I discount," they walk through the beliefs that keep clinic owners small, burnt out, and trapped in practitioner mode instead of stepping into CEO.
Plus, you'll hear the full story of a client who went from 2 new patients in January to a record-breaking $11k week in February by shifting her mindset and going all in on implementation.
If you've ever felt stuck, plateaued, or like you're doing everything but nothing's working, this episode will show you exactly what's holding you back and how to break through.
What You'll Learn:
The 9 limiting beliefs keeping clinic owners stuck and how to identify if you have them
Why "no one can do it as good as me" is costing you your freedom (and how to let go)
The real reason discounting your first visit isn't cheapening your care
How to know if you're people-pleasing instead of practicing authentically
Why time doesn't equal value and how to break free from the capacity myth
The pricing beliefs that keep you racing to the bottom
How to delegate without feeling like everything will fall apart
The belief that you have to earn rest (and why it's killing your growth)
5-step framework to identify and break through any limiting belief
Real client story: 2 new patients to $11k in one week by acting as her future self
In This Episode:
[00:00] Cold Open: From 2 new patients to $11k in one week [01:17] Why limiting beliefs are uncomfortable but empowering to address [03:38] How to know when you have a limiting belief [06:37] Danielle's limiting belief about running ads and being seen [08:16] The "referral only" mindset and lowering the barrier to entry [09:54] Systems breaking equals growth (and Kyle's new empathy) [11:52] "No one can do it as good as me" - control vs. fear [14:15] Hiring your first associate and believing they won't be wanted [16:24] Questioning "that's just the way we've always done it" [18:38] Practicing incongruently because you're people-pleasing [20:42] What happened when Danielle stopped doing soft tissue [22:44] The capacity myth: time does not equal value [24:28] Pricing limiting beliefs: lower prices won't get more yeses [26:17] "If I raise my prices, I need to add more services" [27:58] Transformation is the value, not the transaction [29:57] "If I'm not there, everything will fall apart" [30:07] The belief that you have to earn time off [31:51] Client story: 2 new patients in January, $11k first week of February [33:43] 5-step framework to break free from limiting beliefs
The 9 Limiting Beliefs Keeping Clinic Owners Stuck:
No one will want to see my associate, they only want to see me
No one can do it as good as me
People will be upset if I stop doing the service I hate
People will be upset if I double book
I'll cheapen my care if I discount the first visit
If I'm not in the office, the business falls apart
I have to earn time off and relaxation with my family
If I lower my prices, more people will say yes
If I raise my prices, I need to add more services to justify it
5-Step Framework to Break Free from Limiting Beliefs:
Step 1: Get brutally honest about what you actually believe (question everything)
Step 2: Ask yourself - is this belief true, or does it just feel safe?
Step 3: Decide what you want to believe instead (write it down, make it specific)
Step 4: Take one action that aligns with the new belief (don't wait to feel ready)
Step 5: Collect evidence (write down every proof point to override old patterns)
Key Insights:
✔️ Limiting beliefs feel like facts, but they're actually fear dressed up as standards
✔️ You're not protecting yourself by staying small, you're preventing growth
✔️ Time does not equal value - transformation is the value, not the transaction
✔️ Lower pricing doesn't get more yeses, it just means you're leaving money on the table
✔️ If your business falls apart without you, you don't have a business, you have a job you can't quit
✔️ You don't have to earn rest - rest is a requirement, not a reward
✔️ Acting as your future self before your current reality reflects it unlocks everything
 
Books Mentioned:
The Big Leap by Gay Hendricks (thermostat theory and upper limit problem)
Resources Mentioned:
To Be Magnetic Challenge (manifestation work)
The Expanded Collective (EGA) - 6-month program installing the Local Authority Engine
Local Authority Engine™ - marketing ecosystem framework
Connect With Us:
Join The Expanded Collective Free Community: join the free community https://the-expanded-collective-community.circle.so/join?invitation_token=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c
Apply for Expanded Growth Accelerator (EGA) Waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
Follow us on Instagram: @theexpandedcollective
About the Hosts:
Dr. Danielle Roach is a chiropractor, founder and CEO of Verve Chiropractic (multiple 7-figure locations), and co-founder of The Expanded Collective. She helps clinic owners break through limiting beliefs and build businesses that support the life they actually want.
Kyle Roach is a marketing strategist, co-founder of The Expanded Collective, and the systems architect behind the Local Authority Engine™ that grew Verve to 2,000+ new patients per year from 15+ traffic sources.
Together, they help clinic owners step out of practitioner mode and into CEO mode by addressing the mindset blocks and installing the marketing systems that create predictable patient flow and sustainable growth.
If this episode helped you identify a limiting belief that's been holding you back, share it with another clinic owner who needs to hear this and leave us a review!

Why Your Ads 'Didn't Work' (And What Actually Happened)

"I tried ads, spent a couple grand, the leads sucked, ads don't work."
Sound familiar?
In this episode, Danielle and Kyle break down exactly why your ads didn't work. Spoiler alert: it's not the ads.
If you've ever run Facebook or Instagram ads for your clinic and felt like you wasted money on "low-quality leads" that didn't convert, this episode is required listening. Danielle and Kyle walk through the six critical steps most clinic owners skip before turning on ads, what ads are actually designed to do, and the exact ecosystem you need to build first so your ads actually convert.
In This Episode:
[00:00] Cold Open: Why your ads actually failed
[01:52] The real problem with "bad leads"
[06:22] Free lead generation strategies to try first
[09:02] Building trust before running ads
[11:02] Why you need a good offer (and how to price it)
[16:00] The psychology of discounting without devaluing
[20:04] Messaging: Specific problems for specific people
[24:36] Campaign objectives (and why boosting posts is a waste)
[29:09] Landing pages vs websites: Why your website kills conversions
[30:37] The Facebook Pixel and retargeting strategy
[33:13] Funnels, follow-up, and speed to lead
[36:37] Final thoughts and community invite
 
Key Takeaways:
✅ Ads don't create demand, they amplify it. If your foundation isn't built, you're just amplifying a broken system.
✅ Only 3% of your market is ready to buy right now. Stop ignoring the other 97%.
✅ Your "bad leads" weren't bad...your follow-up, offer, or ecosystem was missing.
✅ You need Google ranking, reviews, educational content, and a nurture system BEFORE you run ads.
✅ Specific problems for specific people always win over generic "back pain" campaigns.
✅ If you're not tracking revenue collected (not just leads generated), you're guessing.
✅ Speed to lead matters: respond within 2 minutes or lose 400% more leads.
 
Mentioned in This Episode:
The Local Authority Engine™: The exact marketing ecosystem Danielle and Kyle used to grow Verve Chiropractic to 2,000+ new patients per year
GoHighLevel: The CRM and automation tool for follow-up workflows
The Expanded Collective Free Community: Join for free training, feedback on your ads, and marketing strategy support
Resources:
Join The Expanded Collective Free Community: https://the-expanded-collective-community.circle.so/join?invitation_token=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c
Join the Waitlist for Expanded Growth Accelerator (EGA): https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority
Follow us on Instagram: @theexpandedcollective
Follow Danielle on Instagram: @dr.danielleroach 
About the Hosts:
Dr. Danielle Roach is a chiropractor, founder and CEO of Verve Chiropractic (multiple 7-figure locations), and co-founder of The Expanded Collective. She helps clinic owners install marketing systems that create predictable patient flow without relying on referrals or constant posting.
Kyle Roach is a marketing strategist, co-founder of The Expanded Collective, and the brain behind the Local Authority Engine™ that grew Verve to 2,000+ new patients per year from 15+ traffic sources.
Together, they teach clinic owners how to step out of the practitioner role and into the CEO role by building marketing ecosystems that actually work.
If this episode helped you, share it with another clinic owner who's been burned by ads and leave us a review!