The Expanded Life Podcast

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped.
For this special episode, we’re bringing back one of your favorite conversations we’ve had on the podcast breaking down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.
 
We talk about:
Why manual marketing keeps you trapped
How we use reactivation campaigns to create fast cash flow
The real order of operations for sustainable growth
How we use AI, automation, and Go High Level to run everything in the background
Why systems (not hustle) are what truly scale
 
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice:https://www.skool.com/local-authority-builders/about
 
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective

Is the story you keep telling yourself the thing that’s actually keeping you stuck? In this episode, we talk about the victim mindset that keeps entrepreneurs trapped in the same cycles financially, emotionally, and operationally. We break down why so many clinic owners stay trapped at the same revenue level for years, how limiting beliefs show up in everyday business decisions, and the steps toward creating real momentum again. We also share stories from recent challenges inside our own business, including team struggles, operational breakdowns, legal threats, mindset spirals, and the habits that helped us pull ourselves out of survival mode. Tune in to learn to stop spiraling when things go wrong.
 
In this episode, you will learn:
00:00 How to stop letting external problems control your emotions.
06:15 What’s the connection between your energy, mindset, and business growth?
08:15 How negative thinking creates negative outcomes in your business.
09:45 The mindset lesson every entrepreneur needs from Jocko Willink.
12:00 How hard seasons can expose broken systems and leadership gaps.
16:30 The question that instantly shifts anxiety into action.
20:30 The habits that destroy your confidence and mindset.
24:15 How to break negative thinking patterns before they spiral.
27:45 How gratitude rewires your focus and creates better outcomes.
32:30 The mindset pattern keeping clinic owners stuck at $30K–$40K months.
37:45 The entrepreneurs who grow fastest all have THIS in common.
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice:https://www.skool.com/local-authority-builders/about
 
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective
 

This month, we hit $185,000 across our 3 clinics… while operating at nearly HALF of our doctor capacity. This growth didn’t come from “working harder.” It came from rebuilding broken systems, improving leadership, tightening operations, refining marketing, and finally creating a team culture that actually works.
In this episode, we’re pulling back the curtain on exactly what’s happening inside Verve right now. We break down the marketing strategies driving new patients, the operational changes improving conversions, and the leadership shifts that completely changed our team’s performance. We also talk about the hard part of scaling that nobody really warns you about: recalibration seasons. 
If you’re trying to grow your clinic, scale multiple locations, improve your team culture, or stop feeling stuck in your business… this episode is a real behind-the-scenes look at what growth actually requires.
In this episode, you will learn:
00:00 Why hitting $185K months with only 4 doctors feels bigger than our record months.
02:00 The compensation change that completely shifted our team’s motivation.
04:05 Why scaling multiple locations exposed all of our leadership gaps.
05:45 The painful “recalibration season” that changed everything.
08:27 How we brought in 173 new patients across 3 clinics.
09:44 Why marketing alone won’t save a broken patient experience.
10:00 The real marketing budget most clinic owners avoid investing in.
11:35 Why most people quit ads way too early.
12:15 The biggest mistake clinic owners make with “low quality leads.”
14:02 What our failed Shockwave process taught us about conversions.
15:00 Why patient education is everything in retention.
15:45 The leadership communication system we completely rebuilt.
16:36 How to know whether your leads are actually bad… or your sales process is broken.
18:46 The operational problems we’re still actively fixing.
19:30 Why we scrapped our one-day new patient process.
20:00 How we’re redesigning Shockwave appointments for efficiency and conversions.
21:20 The leadership lesson that changed our clinic culture.
23:15 What nobody tells you about owning multiple locations.
25:00 How we’re using patient feedback to improve our marketing.
26:23 The surprising niche we discovered inside our Shockwave campaigns.
27:15 Why your team performs differently when they feel heard.
30:00 Why we’re getting back into community events and local partnerships.
31:30 The growth strategy we’re focusing on for the next quarter.
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice:https://www.skool.com/local-authority-builders/about
 
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective

When she came to us, she was burned out, overwhelmed, and stuck at $18K months. Fast forward to now? She’s hitting $50K months, working in alignment, and building a business that actually feels good.
In this episode, I’m sitting down with Dr. Corrin Harris, one of our clients who completely transformed her practice (and her life) in just 4 months. We talk about what really changed, and spoiler: it wasn’t just strategy. 
We break down what it really takes to uplevel your identity, let go of what isn’t working, and have the guts to go all in on yourself before the evidence shows up. This is hands down one of my favorite conversations we’ve ever had on the podcast. If you’re in a season where things feel heavy, confusing, or just not sustainable anymore… this one is for you.
 
In this episode, you will learn:
00:00 What actually flipped the switch from stuck at $18K months to break through.
01:15 Why this is one of my favorite transformations we’ve ever seen.
09:00 The breaking point that forced her to go all in on herself.
12:15 What year one really looks like (and why it’s so hard).
14:15 Why most coaching doesn’t actually help you grow.
16:00 How to uplevel your identity to unlock your next level.
17:45 How to step into your future self before the results show up.
19:30 The 3 non-negotiables that changed everything.
20:15 The “shedding phase” no one talks about (and why it’s necessary).
22:20 How she increased her conversion rate to 71%.
23:15 The exact changes that took her from $18K → $49K+.
24:00 Signs you are taking the right steps (what growth REALLY feels like).
25:30 How niching down brought in MORE patients (not fewer).
27:15 The real reason burnout happens (and how to fix it).
28:20 The impact on running ads and how it changed her business.
29:30 How to find your niche the right way.
30:25 Why ads don’t work for most people (and what to fix first).
31:16 What’s next: scaling to $1M + and more.
 
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice:https://www.skool.com/local-authority-builders/about
 
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective
Dr. Corrin Harris: @drcorrin_harris

Hiring a marketing agency sounds like the shortcut…until it costs you thousands, wastes your time, and delivers results that don’t actually grow your business.
In this episode, we’re breaking down our real experiences getting burned by agencies (more than once) and why we’ve completely changed our approach to marketing. More importantly, we’re showing you why this is the easiest time ever to take your marketing back in-house…even if you’re not “techy.”
You’ll learn why no one will ever care about your business like you do, how AI is completely changing the game, and how you can simplify what used to feel overwhelming into something you or your team can actually manage in just a few hours a week.
If you’ve ever wondered whether you should hire help or just figure it out yourself, this episode will save you time, money, and a lot of frustration.
Because the truth is…marketing isn’t as complicated as you’ve been told. And now, you finally have the tools to prove it.
In this episode, you will learn:
00:00 When hiring a marketing agency felt like going back to a toxic ex.01:50 The ad that proved everything was going wrong (and cost us money).03:00 The moment we realized outsourcing wasn’t working anymore.08:15 The biggest lie marketing agencies sell (and why it works)09:00 How AI has changed EVERYTHING in the last few months.10:40 Why marketing is no longer “too technical” to do yourself.11:50 What does it actually take to run my own ads now?12:45 What it really takes to launch a marketing campaign.15:15 How AI replaces copywriters, designers, and strategists instantly.16:30 The only skill you actually need now (and it’s not technical).17:30 How to use AI to improve your marketing without guessing.19:00 The biggest advantage of running your own marketing.20:00 How to fix bad-performing ads instantly (instead of wasting money).22:00 How AI can run your social media AND your follow-up systems.23:30 Why this could save you $5K–$7K per month.24:15 The harsh truth about the marketing industry (and who it hurts most).25:30 How the power is finally shifting back to business owners.
 
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice:https://www.skool.com/local-authority-builders/about
 
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective
 

Hiring the wrong person doesn’t just cost you time… it can cost you tens of thousands of dollars, your energy, and your momentum.
In this episode, we’re sharing the real story behind a $30,000 hiring mistake and exactly what we’d do differently so you don’t make the same mistake we did. We cover the biggest hiring mistakes most clinics make, what to look for in a potential new hire, why experience might actually hurt your business, and the exact step-by-step hiring process we use now that actually scales your business without chaos.
We’re here to show you how to hire BEFORE you feel ready, how to avoid burnout by building the right team, and how to make hiring decisions that actually increase your revenue and freedom, not drain it.
Because the right hire doesn’t cost you money…They make you more of it.
 
In this episode, you will learn:
01:40 Why hiring is the most expensive (and important) decision you make.
05:00 The #1 hiring mistake business owners make and why it leads to burnout.
06:30 How to know when it’s the right time to hire for your clinic.
08:40 How do I know if this hire is going to MAKE me money?
10:30 Why hiring part-time employees might be a big mistake for your clinic.
12:00 The mindset shift you must make if you’re going to scale successfully.
15:15 Why you’re not “stuck” with a bad hire (and what to do instead).
16:00 What to look for during the interview process.
18:30 Interview questions that reveal who someone really is.
25:00 The risks between new grads vs experienced hires (both have them).
27:30 How to decide WHO you actually need to hire.
30:00 Why experience can actually hurt your business.
31:30 The exact hiring process we use now (step-by-step).
34:00 How to structure interviews to avoid bad hires.
37:00 The “shadow day” mistake most clinics make.
38:30 Why your team should help you decide who to hire.
40:00 The real payoff: how to buy back your time and scale your business.
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice:https://www.skool.com/local-authority-builders/about
 
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective

Are you busy, overwhelmed, and STILL not making the revenue you know your clinic should be making? Most clinic owners are working harder than ever but making decisions based on gut, not data. That's exactly why growth feels inconsistent, stressful, and out of your control.
 
In this episode, we break down the 5 numbers that quickly identify what is really happening in your business. Not just what to track, but how to use those numbers to identify what’s broken, fix it fast, and scale profitably without being stuck in the day-to-day. You’ll walk away with key metrics every clinic owner needs to scale, including CPL (cost per lead), CAC (customer acquisition cost), conversion rate, OVA (office visit average), PVA (patient visit average), and LTV (lifetime value), so you can finally understand what’s driving your growth and what’s holding you back.
 
You’ll learn how to spot whether you have a marketing problem, conversion problem, or retention problem…and exactly what to do about it!
 
Because tracking numbers isn’t the goal. Making more money (with less chaos) is.
 
In this episode, you will learn:
00:00 What numbers should I be tracking?
03:15 How do I know if I’m ready to start my own practice?
05:00 How to calculate your cost per lead.
07:45 One easy way to get more people to show up to their appointment.
10:30 How much does it cost to acquire a new customer?
14:00 How to calculate how much money you’re making and if you need to raise prices.
19:00 How to know if your paid ads are actually working.
23:00 Ok, you’re busy, but are you making the money you could be?
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice:https://www.skool.com/local-authority-builders/about
 
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective
 

Masterminds, Marketing Pivots, and Going All In On Our Clinics
We just got back from two back-to-back masterminds and honestly? We're still processing. This episode is the raw download.
If you're a chiropractor or clinic owner wondering whether investing in a mastermind is worth it, whether the stress you're feeling is normal, or what it actually looks like when clinic owners show up and get vulnerable with each other, this one's for you. Danielle shares the moment she realized she'd given away her power at Verve and what it took to get it back. Kyle opens up about navigating capacity and stress as a seven-figure business owner. And we both break down the marketing pivot that's already changing how we attract new patients.
This is the behind-the-scenes stuff most people don't talk about. The identity shifts, the marriage conversations, the moments where everything clicks.
In this episode, you'll learn:
The story that shifted Danielle from "should I quit?" to going all in on Verve
Why giving away your leadership slowly kills your connection to your business
How stress and income are directly connected and what to do about it
The messaging shift that changed how Verve targets pregnant moms
Why pain-point marketing might be costing you your ideal new patients
What Leanne Mosley taught us about attracting high-intent clients
How Kyle identified a brand new audience for The Expanded Collective
What a "done with you" marketing model looks like for chiropractors and brick and mortar healthcare owners
The Enneagram insights that changed how we show up in our marriage
Why vulnerability in the room is the fastest path to real breakthroughs
Here's what we cover:
Danielle and Kyle recap a packed week that started with Chris and Lori Harder's Elite Entrepreneur Mastermind in Newport Beach and ended at Steph Wigner's Expanders retreat in Naples. Danielle gets honest about the past year at Verve, how pregnancy and burnout led her to hand off pieces of her company, and the dinner conversation that flipped everything. She walked in feeling disconnected and walked out ready to lead again. The revenue shift that followed was immediate.
Kyle shares his own breakthrough around capacity and stress, including a conversation with Chris Harder about what eight and nine-figure entrepreneurs actually go through behind the scenes. Spoiler: they have bad days too. The difference is their ability to expand their capacity to handle it. Whether you're a chiropractor scaling to multiple locations or a med spa owner trying to figure out your next hire, the stress at every level looks more similar than you'd think.
We also dig into a marketing framework from guest speaker Leanne Mosley that's reshaping how Verve runs ads. Instead of targeting pain points, we're now focused on dream outcomes for second and third-time moms who want a better birth experience. And at The Expanded Collective, we're building out a new "done with you" offer for chiropractors and clinic owners who want to learn the system themselves. We share real client wins, including clinic owners who have doubled revenue and are generating consistent new patients every month.
The second half gets personal. We talk about Enneagram types, marriage dynamics, and what it looks like when a room full of entrepreneurs actually drops the walls and gets real. If you're a clinic owner who's been on the fence about joining a mastermind or building your own community, this is the episode that might push you over the edge.
DO THIS ONE THING TODAY:
Write down the name of one group, mastermind, or community you've been curious about. Then send one DM or email this week to ask about it. You don't have to commit. Just open the door. Getting in the room starts with one conversation and could be the thing that helps you finally unlock consistent new patients.
RESOURCES:
Buy Back Your Time by Dan Martell Leanne Mosley, Rich Queen (Instagram: @leannemosley) The Wealthy Practitioner's next event in San Diego, CA (https://go.thewealthypractitioner.com/san-diego-event?rootabl=drdanielleroach&lid=siVnk3Un)
CONNECT WITH US:
Follow Danielle and Kyle on Instagram @theexpandedcollective and come say hi!Want optimize your marketing? Book a call with Kyle now, https://calendly.com/kyle-theexpandedcollective/30min

You've got 50, maybe 100 Google reviews. Great. But are they actually converting new patients? Here's what most clinic owners are missing.
Google reviews matter. But if that's the only testimonial system you have, you're leaving real growth on the table. There's a more powerful way to capture your patients' stories, and it converts way better than a star rating ever will.
In this episode, Kyle and Danielle break down the chalkboard testimonial system they use at Verve, why storytelling beats outcomes and data every time, and how one simple SOP can improve your wellness conversions and fill your content calendar at the same time.
In this episode, you'll learn:
Why Google reviews alone won't convert your ideal patient
How keyword-specific reviews actually help your local SEO (and why most reviews don't do this)
What the chalkboard testimonial system is and how Verve built it
Why patient storytelling outperforms stats, outcomes, and star ratings
The exact questions your CA should ask before a progress exam
How this one system warms patients up for the wellness conversion before the doctor walks in
Where to repurpose chalkboard content: paid ads, website, email, and social
Why "wall of fame" stories are your most powerful bottom-of-funnel content
How to make the ask without it feeling awkward for your team
What "sell different, not better" actually looks like in practice
Here's what we cover:
Danielle kicks things off with a real talk about Google reviews. They're not bad. But they're not enough. If your patients aren't mentioning specific symptoms or conditions, you're missing the SEO benefit entirely. And most patients? They write "I love Dr. Danielle." Sweet. Not searchable.
Then she walks through the testimonial system Verve built to capture real patient wins. Listen to the episode to learn exactly what this system is. 
The system works because of timing. Danielle explains exactly when to collect testimonials, how to structure the interview so it feels natural, and why going through that conversation warms patients up for the wellness discussion before the doctor even walks in.
Kyle and Danielle also break down all the places this content gets used: paid ads, landing pages, email newsletters, website success story pages, and organic social carousels. One 10-minute conversation. Endless content.
DO THIS ONE THING TODAY: Pull up your last 10 Google reviews and count how many mention a specific symptom, condition, or outcome. If fewer than half do, you need a better story collection system. 
CONNECT WITH US: Instagram: @expandedcollective 
If you're ready to fill your schedule so fast you can't hire quickly enough, now is the time to get in front of Kyle.
Book a call here: https://calendly.com/kyle-theexpandedcollective/30min 

We're sharing the exact AI tools and workflows running our three clinic locations right now. No fluff. No theory. Just what's actually working.
 
Everyone's talking about AI. Most people are overwhelmed by it. And if we're being honest, half the "AI tips for business owners" content out there is either too vague to be useful or so technical it makes your eyes glaze over.
 
This episode is different. This is the real breakdown of how we use AI inside our business every single day. The actual tools, the actual workflows, and the actual results we're getting across three locations.
 
In this episode, you'll learn:
Why we switched from ChatGPT to Claude and went all in
The exact workflow we use to summarize team meetings, pull out action items, and Slack them to the team automatically
How Fireflies records and transcribes every call so nothing falls through the cracks
Why lead follow-up is probably your biggest bottleneck and how AI can fix it without sounding like a robot
The truth about AI phone calls for clinics and where the line is
How to feed AI your meeting transcripts to identify bottlenecks you're missing
The human elements AI will never replace and how to lean into them
How Slack automations change team communication across multiple locations
The one prompt that will audit your clinic operations and hand you a to-do list
Here's what we cover:
 
Danielle and Kyle get into their AI journey from the very beginning. Back when ChatGPT hit the mainstream in 2023, they were using it to write funny Christmas stories at their corporate jobs. Fast forward to today and AI is built into almost every layer of how they run the business.
 
Kyle breaks down the tech stack: Slack for team communication, Fireflies for recording and transcribing every client call and team meeting, and Claude for summarizing transcripts and identifying bottlenecks. He walks through a real workflow where Fireflies records a call, Claude pulls the transcript, summarizes the meeting, and Slacks action items directly to the team.
 
Then they get real about the hard stuff. Lead follow-up. AI phone calls. The reality of automating outreach when your team is inconsistent and your leads respond at weird hours. Where AI saves time and where you still need a real human.
 
Do this one thing today:
 
Open Claude or ChatGPT and paste this prompt: "Based on the biggest bottlenecks in a chiropractic clinic running three locations with a team of 15, give me 10 ways I could use AI and automation to save time and improve efficiency." Read the output. Pick one thing. Implement it this week.
 
Resources:
Claude: claude.ai
Fireflies: fireflies.ai
Slack: slack.com
 
Connect with us over @theexpandedcollective on IG